Perhaps you are well aware by now about eBay, the most popular place to buy and sell, anything from new and vintage clothes, to new and vintage toys, cars, musical instruments, and new merchandise as well. But imitation is the sincerest form of flattery unless of course you are doing better than the one you are imitating. Reverb.com, is the new online resource for buying and selling musical instruments. But unlike eBay, the site is geared towards musical instruments only, and also unlike eBay, they offer plenty of content that helps maintain their presence, and they slowly created a niche for themselves under the near, monopolized beasts of Amazon or eBay.
Reverb.com has had the luxury of watching online sites bloom and wither, and along the way they have learned how to utilize, from their very inception, the idea of Social Media to help cultivate, and maintain their brand. Along with Reverb’s main selling website, their Social Media Optimization consists of Facebook, Twitter, Instagram, Snapchat and You Tube. Reverb also sends out weekly emails to subscribers with brief, concise updates to the music industry, what is currently selling on their website, promotional events like 15% off merchandise for sale, as well as promotional links designed to engage their audience with guitar tutorials and lessons.
Like most Internet commerce, Facebook is now a must have on your SMO, and Reverb.com has been on Facebook since 2004. They have 366,422 Total Page Follows, 375,968 Total Page Likes (up 1.6% from the previous week as of this posting) with 18,965 People Talking About This. Reverb’s commitment is apparent because they consistently update and post new content regularly on Facebook.
Reverb’s companion to Facebook, is their presence on Twitter. Currently they have 8,389 tweets with a following of 1,687, and 38.2k Followers and 6,216 likes. Since the last time I checked Reverb’s Twitter on December 4th, 2016, they have gained 30 + more in tweets, added another 100k in followers. They have 3,558 photos and videos listed so far in the four years they have been on Twitter, which averages out to about 2.5 per day for four years. That’s consistency.
Beyond the text applications of Facebook and Twitter, Reverb is also reverberating on You Tube. While they can easily post video’s on Facebook or Twitter, You Tube makes sense because it’s strictly videos, and not everyone is cool with Facebook or down with Twitter. For the purely visual connoisseur, You Tube makes perfect sense since Reverb’s entire website is about musical gear and the noises they make. They currently have 68,832 subscribers to their content there.
Beyond the text applications of Facebook and Twitter, Reverb is also reverberating on YouTube. While they can easily post video’s on Facebook or Twitter, YouTube makes sense because it’s strictly videos, and not everyone is cool with Facebook or down with Twitter. For the purely visual connoisseur, YouTube makes perfect sense since Reverb’s entire website is about musical gear and the noises they make. They currently have 68,832 subscribers to their content there.
Not to be outdone, but if music soothes the savage beast, then surely a picture is worth a thousands words, and Reverb.com is no stranger when it comes to Instagram and Snapchat. They maintain an account on both, and Reverb has over 124,174 posts to their Instagram pages under a #reverb.
Reverb.com has utilized many of our popular Social Media outlets with Facebook, Twitter, YouTube, Instagram, Snapchat, and they have been consistent with publishing content, monitoring, participation and engagement of their followers and subscribers. Their message is clear, they are Reverb.com and they are here to stay. If I have one point of criticism, they don’t appear to have a Pinterest page. I think a Pinterest page would be a fantastic way to reach people by engaging followers, ie; musicians and fans of music, to post pictures of their guitars and amps, and other gear. It’s a missed opportunity that can really engage the audience to show off their gear.